Genaida Benson

Client: Genaida Benson / Album Cover Design

Creating a visual world represented by joy, faith, and serenity.

Genaida Benson is an extraordinary human being. Known as the Piano Nurse throughout Mayo Clinic, Genaid divides her time between a nursing career and being a classically trained pianist. Genaida set out to produce a series of albums and a brand that honored traditional hymns.

World-building and fantastical places

We aimed to create a self-contained visual world representing specific themes in her musical performance. We opted for a composite approach where the colors and visual aesthetic denote a sense of joyful world-building being lifted toward heavenly elements.

From the playfulness of volume one to the feeling of being in a Cathedral in volume three, each album represents a step through various seasons of life, reflection, and serenity.